• Page Top
  • Message from the President
  • Our Corporate Philosophy
  • Creating a Culture of Play
  • Corporate Code of Behavior
  • Group Overview
  • Group Companies
  • Organization
  • Expansion Strategy
  • Human Resources
  • Social Contribution
  • Building the Palazzo Brand
  • History

Creating a Culture of Play

Our company’s raison d’être in Japan is to “Create a Culture of Play” and to provide that to customers.
Civilization unfolds in and as play. The Platonic identification of play and holiness does not defile the latter by calling it play, rather it exalts the concept of play to the highest regions of the spirit. We said at the beginning that play was anterior to culture; in a certain sense it is also superior to it or at least detached from it. In play we may move below the level of the serious, as the child does; but we can also move above it—in the realm of the beautiful and the sacred. Johan Huizinga Homo Ludens: A Study of the Play-Element in Culture

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